About Us

Background

The Horticulture Exporters Association of Rwanda (HEAR) was initiated in 2015 by 13 members and now consists of over 40 active members drawn from fruit, vegetable, and flower exporters. We are a legally registered non-profit organization promoting the interests of Rwandan horticulture exporters.

Mission

To influence change in the horticulture export sector through collective actions that increase the export of quality products to access international markets.

Vision

To be a reputable regional horticultural export alliance.

Our core values

  • Solidarity

    We foster unity and collaboration among its members to achieve shared goals, strengthening the collective voice and impact of the Rwandan horticulture export sector.

  • Integrity

    We uphold the highest ethical standards in all its activities, ensuring that honesty, fairness, and moral principles guide the organization’s operations and relationships.

  • Professionalism

    We are committed to maintaining a high level of expertise and excellence in all aspects of its work, ensuring that members are well-prepared to meet international market standards.

  • Commitment

    We dedicated to advancing the horticulture export industry, with a firm focus on promoting the success and growth of its members through consistent effort and strategic initiatives.

  • Transparency

    We operate with openness and clarity in decision-making and communication, ensuring that members and stakeholders have a clear understanding of the organization’s actions and objectives.

  • Accountability

    We take responsibility for its decisions and actions, ensuring that it remains answerable to its members and partners while striving to deliver measurable results.